Privacy Policy
Introduction
We are committed to protecting your personal data and respecting your privacy. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. It also outlines your rights under the General Data Protection Regulation (GDPR).
In line with our internal processes and systems, we comply with the following policies:
– UK Data Protection Act 1998
– EU Data Protection Directive 1995 (DPD)
– EU General Data Protection Regulation 2018 (GDPR)
– US Government’s ‘Privacy Shield’ framework
2. Data Collection
Our websites are only intended for use by adults or children under the supervision of an adult. We do not knowingly collect data relating to children who are too young to provide their own consent to the processing of their personal data without parental consent.
We may collect and process the following personal data about you:
Identity Data: Name, username or similar identifier, title, date of birth, and gender.
Contact Data: Address, email address, and telephone numbers.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
3. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Compliance with Legal Obligations: Where we need to comply with a legal or regulatory obligation.
4. Purposes for Using Your Data
We may use your personal data for the following purposes:
- To manage your account and provide you with customer support.
- To process and deliver your orders, manage payments, fees, and charges.
- To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
- To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
- To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
To make suggestions and recommendations to you about goods or services that may be of interest to you.
5. Data Sharing
We may share your personal data with:
Service Providers: External third parties who provide IT and system administration services.
Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
Regulatory Authorities: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.
Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Third Parties: We will not share your personal data with any third parties for marketing purposes without your express consent.
6. International Transfers
Your personal data may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.
When we transfer your data to other countries, we will take all necessary measures to ensure that your data is protected in accordance with this privacy policy and applicable data protection laws.
7. Data Security
We have implemented appropriate technical and organizational security measures to protect your personal data from accidental loss, unauthorized access, use, alteration, or disclosure. These measures include:
- Encryption of data in transit and at rest.
- Regular security assessments and audits.
- Access controls to limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
- Despite these measures, please be aware that we cannot guarantee absolute security of your personal data.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
9. Your Rights
Under the GDPR, you have the following rights in relation to your personal data:
Access: You have the right to request access to your personal data and to receive information about how we process it.
Correction: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
Erasure: You have the right to request the deletion or removal of your personal data where there is no compelling reason for us to continue processing it.
Restriction: You have the right to request restriction of processing your personal data in certain circumstances.
Data Portability: You have the right to request the transfer of your personal data to another party.
Objection: You have the right to object to the processing of your personal data where we are relying on legitimate interests as the legal basis for processing.
If you wish to exercise any of these rights, please contact us using the contact details provided above.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time in response to changing legal, technical, or business developments. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.
You can see when this privacy policy was last updated by checking the “last updated” date displayed at the top of this privacy policy.
11. Contact Us
If you have any questions about this privacy policy or our data protection practices, please contact us here.
12. Complaints
If you believe that we have not adhered to this privacy policy or if you are not satisfied with our handling of your personal data, you have the right to lodge a complaint with the relevant data protection authority.
For residents of the European Union, you can contact your local data protection authority. For residents of the United Kingdom, you can contact the Information Commissioner’s Office (ICO).
We are committed to ensuring the protection of your personal data and your privacy. We appreciate your trust and take our obligations seriously to keep your personal information secure and handle it responsibly.